Furniture professionals among themselves
Compact, social, successful. People from the furniture industry meet on the M.O.W. where they sell and buy furniture for the mainstream and establish business contacts.
All those who market consumer-orientated furniture will look for and find sales-boosting assortments and attractive products for special offers and advertising - for all sales channels from conventional, flat-pack furniture, young living, self-service, and discount to E-commerce: purchasing associations, chains and groups, conventional furniture shops, self-service/discount specialists, mail-order houses, construction markets and D.I.Y., onliners - all those who market furniture in a professional way!
Offer for all living areas
The M.O.W. presents up-to-date bestselling products - deliverable serial quantities - for all living areas: living room furniture, upholstered furniture, dining rooms, tables and chairs, small and individual pieces of furniture, furniture for children and young people, solid wood furniture, bathroom furniture, office furniture, home accessories, kitchen and special assortments.
Service at zero cost
Admission, parking, WLAN and catering in the trade fair restaurants is available at no charge for all professional visitors of the M.O.W.
The M.O.W. 2020 has proven for the furniture sector that exhibitions are also possible in the current pandemic. For the continuing special economic situation about living the 329 exhibitors presented many innovations and further development. They worked hard. All registered associations, owners and buyers had come to select and also order novelties. The opportunity for encounters, exchanges and contacts was gratefully and with discipline accepted by all trade fair participants. The M.O.W. has not only inspired the furniture sector but also the entire exhibition landscape!
The B-to-B trade fair for the European furniture industry
Clear, unique concept concentrated on consumer-orientated goods
Aimed at sales-boosting products for the core of the market (assortment, advertising, special offer)
All living areas from sleeping, living, upholstery, dining to entrance hall as well as solid wood, kitchen, bathroom, office, baby/child/young people, small/individual pieces of furniture and specialist ranges
All furniture sales channels from local to online
For specialist trade, buying groups, specialists, self-service markets, discounters, DIY, construction markets, LEH etc.
85,000 sqm of exhibition space in Messezentrum Bad Salzuflen
Highly exclusive exhibitors (approx. 90% exhibit their products only on the M.O.W. in Germany)
Over 400 exhibitors from more than 35 countries, among them renowned regular exhibitors, international Big Players, specialists, and newcomers
Professional visitors from more than 60 countries, where of the largest number comes from Germany followed by the Netherlands, Belgium, France, Italy, Switzerland, Austria, and Poland (more than 30% of international guests)
High level of visitors, owners and decision-makers
The halls are classified according to assortments + sales channels
Pleasant working environment with a large scale of services at no charge
Free admission (exclusively professional visitors)
Free parking directly near the hall
Free of charge trade fair catalogue