M.O.W. - the Trade Fair for Furniture Business


All those who market consumer-orientated furniture will look for and find sales-boosting assortments and attractive products for special offers and advertising - for all sales channels from conventional, flat-pack furniture, young living, self-service, and discount to E-commerce: purchasing associations, chains and groups, conventional furniture shops, self-service/discount specialists, mail-order houses, construction markets and D.I.Y., onliners - all those who market furniture in a professional way!

Angebote für alle Wohnbereiche

Die M.O.W. präsentiert aktuelle umsatzstarke Ware – serienfertig und lieferfähig – für alle Wohnbereiche: Wohnmöbel, Polstermöbel, Speisezimmer, Tisch und Stuhl, Schlafzimmer, Klein-/Einzelmöbel, Kind-/Jugendmöbel, Massivholzmöbel, Badmöbel, Büromöbel, Wohnaccessoires, Küche und Fachsortimente.

Service zum Nulltarif

Eintritt, Parken, WLAN und Bewirtung in den Messerestaurationen ist für alle Fachbesucher der M.O.W. gratis.

Europe's Platform for Decision-makers

  • The B-to-B trade fair for the European furniture industry

  • Clear, unique concept concentrated on consumer-orientated goods

  • Aimed at sales-boosting products for the core of the market (assortment, advertising, special offer)

  • All living areas from sleeping, living, upholstery, dining to entrance hall as well as solid wood, kitchen, bathroom, office, baby/child/young people, small/individual pieces of furniture and specialist ranges

  • All furniture sales channels from local to online

  • For specialist trade, buying groups, specialists, self-service markets, discounters, DIY, construction markets, LEH etc.

  • 85,000 sqm of exhibition space in Messezentrum Bad Salzuflen

  • Highly exclusive exhibitors (approx. 90% exhibit their products only on the M.O.W. in Germany)

  • Over 400 exhibitors from more than 35 countries, among them renowned regular exhibitors, international Big Players, specialists, and newcomers

  • Professional visitors from more than 60 countries, where of the largest number comes from Germany followed by the Netherlands, Belgium, France, Italy, Switzerland, Austria, and Poland (more than 30% of international guests)

  • High level of visitors, owners and decision-makers

  • The halls are classified according to assortments + sales channels

  • Pleasant working environment with a large scale of services at no charge

  • Free admission (exclusively professional visitors)

  • Free refreshments

  • Free parking directly near the hall

  • Free of charge trade fair guide

  • Free WLAN