M.O.W. - the Trade Fair for Furniture Business


All those who market consumer-orientated furniture will look for and find sales-boosting assortments and attractive products for special offers and advertising - for all sales channels from conventional, flat-pack furniture, young living, self-service, and discount to E-commerce: purchasing associations, chains and groups, conventional furniture shops, self-service/discount specialists, mail-order houses, construction markets and D.I.Y., onliners - all those who market furniture in a professional way!

Offer for all living areas

The M.O.W. presents up-to-date bestselling products - deliverable serial quantities - for all living areas: living room furniture, upholstered furniture, dining rooms, tables and chairs, small and individual pieces of furniture, furniture for children and young people, solid wood furniture, bathroom furniture, office furniture, home accessories, kitchen and special assortments.

Service at zero cost

Admission, parking, WLAN and catering in the trade fair restaurants is available at no charge for all professional visitors of the M.O.W. 

Europe's Platform for Decision-makers

  • The B-to-B trade fair for the European furniture industry

  • Clear, unique concept concentrated on consumer-orientated goods

  • Aimed at sales-boosting products for the core of the market (assortment, advertising, special offer)

  • All living areas from sleeping, living, upholstery, dining to entrance hall as well as solid wood, kitchen, bathroom, office, baby/child/young people, small/individual pieces of furniture and specialist ranges

  • All furniture sales channels from local to online

  • For specialist trade, buying groups, specialists, self-service markets, discounters, DIY, construction markets, LEH etc.

  • 85,000 sqm of exhibition space in Messezentrum Bad Salzuflen

  • Highly exclusive exhibitors (approx. 90 % exhibit their products only on the M.O.W. in Germany)

  • Over 500 exhibitors from more than 40 countries, among them renowned regular exhibitors, international Big Players, specialists, and newcomers

  • Professional visitors from more than 66 countries, where of the largest number comes from Germany followed by the Netherlands, Belgium, France, Italy, Switzerland, Austria, and Poland (more than 40 % of international guests)

  • High level of visitors, owners and decision-makers

  • The halls are classified according to assortments + sales channels

  • Pleasant working environment with a large scale of services at no charge

  • Free admission (exclusively professional visitors)

  • Free refreshments

  • Free parking directly near the hall

  • Free of charge trade fair guide

  • Free WLAN