Press releases


M.O.W. 2024: Opportunities For All Furniture Sales Channels


Currently various factors are influencing the industry, many of which cannot be controlled directly. However, your own entrepreneurial commitment can be shaped. This is how the exhibitors of the M.O.W. present themselves offensively and optimistically in the 40th year of existence in order to boost furniture consumption with suitable offers and effective instruments. In addition to strong regular suppliers many well-known new exhibitors are present who “keep an eye on sales increase”. The full potential will be shown in Messezentrum Bad Salzuflen from September 22 to 26.

M.O.W. 2024: 40 years M.O.W. – Start into the Anniversary Year


Four decades of furniture fair: the M.O.W. is starting its anniversary year and simultaneously is catching up on a successful story of the furniture sector. The motto back then “an eye on increased sales” is still valid today and emphasises the clear concept and the unique market proximity of the M.O.W. which as a trade fair has always remained loyal to consumer business and to its customers – the furniture industry and the trade. 40 years are reasons for celebrating and an occasion for innovations! The exhibitors and visitors may be curious.

M.O.W. 2023: Market Significance Expanded


Stable visitor figures, a good atmosphere, a large matching offer, and more orders than expected: despite political and economic adversities the M.O.W. 2023 takes a positive balance at the end of the exhibition. The high visitor and decision maker quality of all sales channels and buying levels is to be highlighted. The internationality of the visitors increased from 40 to 44 percent. This confirmed the M.O.W. 's position as an international leading trade fair for furniture consumption.

M.O.W. 2023: Herzlich Willkommen zur M.O.W. 2023


Gut, dass Sie da sind. Denn sonst würden Sie eine der spannendsten M.O.W. verpassen! 
Alle Händlerinnen und Händler, die noch nicht den Weg ins Messezentrum Bad Salzuflen gefunden haben, laden wir ein: Kommen Sie und besuchen Sie die Messe. Es lohnt sich, für Ihr Geschäft!

M.O.W. 2023: Die Trends der M.O.W. 2023


Das eigene Zuhause bleibt die Wohlfühl-Bubble. Die Abgrenzung der Räume und ihre Funktionen verschwimmen jedoch. Das Wohnzimmer geht in den Essbereich über, der Arbeitsbereich findet im Schlafzimmer Platz. Optische Klammern sollen für Ruhe und Balance sorgen. Das funktioniert vor allem mit umfassenden Systemprogrammen, ruhigen Farben, aufeinander abgestimmten Materialien, viel Natur in Form von Pflanzen und Wohlfühl-Accessoires wie Textilien, Kerzen, Leuchten & Co. Die Allrounder unter den M.O.W. Ausstellern zeigen durchgängige Designs und komplette Einrichtungsvorschläge von der Diele über Wohnen/Speisen bis zum Bad.

M.O.W. 2023: 524 Exhibitors From 40 Nations


Top-quality cast: 524 exhibitors from 40 nations will be presenting their products and innovations for furniture consumption at the M.O.W. in Messezentrum Bad Salzuflen from September 17 to 21. All product ranges and sales ranges will be covered. Professional buyers can look forward to exciting new products, important trends and top-level business contacts. In a few days the exhibition will start. Register on-line now!

M.O.W. 2023: 360GradPlaza The Service Provider


For the third time, trade visitors from the furniture industry and trade will find at the MOW from 17th to 21st September in hall 12 on 400 square meters a separate, concentrated service provider area with experts and solution partners from the areas sales, digital services. Logistics, and product management.  The 17 exhibitors at the 360GradPlaza particularly address people who are responsible for business development and e-commerce. With insights, know-how and best practice lectures on Monday 18th and Tuesday 19th September, 2023.

M.O.W. 2023: Solid wood furniture in focus


In times of increasing awareness for sustainability and environmental protection solid wood furniture is playing an increasingly important role. At the M.O.W. which will be taking place from September 17 to 21 the importance of solid wood furniture takes a centre stage in harmony with the growing awareness for sustainability. Among other things you can discover new wood types and material combinations. The international offer ranges from alpine stone pine to Brazilian pine.

M.O.W. 2023: The Decisive Flair


Specialist product ranges, fashion shop articles and small pieces of furniture are essential sources of revenue not only in stationary but also in on-line furniture trade. They are style defining, complement the furnishings, can be quickly replaced, and set new trends. In addition to large furniture these ranges are therefore part of the extensive range on offer of the M.O.W. which will be taking place in Messe-zentrum Bad Salzuflen from September 17 to 21. The professional buyers can look forward to decorative as well as best-selling new products.

M.O.W. 2023: Please Take A Seat!


Dining rooms belong to the group of products whose spectrum is growing. Hospitality takes a centre stage at the M.O.W. in Messezentrum Bad Salzuflen from September 17 to 21. The exhibitors offer functional tables, comfortable chairs and benches, decorative cabinets as well as practical storage space furniture in all price categories from entry level prices to upper-middle class prices. Thus the M.O.W. positions itself once again as a leading trade fair for furniture consumption.  

M.O.W. 2023: Service Orientation Scores


The furniture trade can score with customer understanding, planning, consulting service, delivery, and assembly. From 17 to 21 September the M.O.W. presentation will be focussed on the right partners for service-orientated, conventional furnishing in Messezentrum Bad Salzuflen. The exhibitors will provide inputs for all living areas from the entrance hall to the bathroom, they will offer products from all price ranges from the entry-level to the upper middle price segment to show you what secures competitive advantages now.

M.O.W. 2023: International Upholstered Furniture Competence


After kitchens, upholstery is the second most important revenue driver in furniture trade.  From September 17 to 21 the M.O.W. will show at Messezentrum Bad Salzuflen on over 25,000 square metres the colours, forms and functions that will be successful in the next business year. The international range of exhibitors ranges from specialists and big players to well-known new exhibitors such as Ekornes/Stressless, Hjort Knudsen, Euro Comfort with E. Schillig, Altoni, Alfemo, Kuka, and Superb.

M.O.W. 2023: Innovations For a Restful Night’s Sleep


Ergonomy, sustainability and technology are the focus of the M.O.W. exhibitors around the bedroom product range. From September 17 to 21 all stationary and on-line sales channels – including the bed specialist shops – can discover many promotional innovations at Messezentrum Bad Salzuflen that drive business in this sector from the intelligent mattress to the complete bedroom.  

M.O.W. 2023: Hotspot Young Living & Self-Service


The price entry points in the furniture market are undergoing changes. The M.O.W. 2023 provides answers with the right suppliers and offers. From September 17 to 21 the M.O.W. will present in Messezentrum Bad Salzuflen a still more extended and international innovation range for young living, flat-pack furniture and self-service as one of its core competencies for the consumer-orientated centre of the market. 

M.O.W. 2023: Powerful Supplier Pool


From international big players and specialists to trendy labels – at the
M.O.W. from September 17 to 21, 2023 selected partners will be
meeting at Messezentrum Bad Salzuflen who will convince with
customer-friendly products as well as with performance, reliability of
delivery and quality. Those who are looking for well-positioned
suppliers of consumer-orientated furniture will find something for all
assortments and sales channels.

M.O.W. 2023: the Leading Trade Fair for Consumer-orientated Furniture


Europe’s most important furniture fair in autumn – that’s the M.O.W. in Bad Salzuflen! In 2023 it will be taking place from September 17 to 21. We are expecting around 500 exhibitors from over 40 nations who will present themselves on an exhibition space of approx. 85,000 square metres in the 15 halls of Messezentrum Bad Salzuflen.