The M.O.W. 2025 which took place at Messezentrum Bad Salzuflen form September 21 to 25 concluded with a positive outcome. In a positive mood this sector looks back to five intensive trade fair days which impressively showed: “The trade fair is here!” – Not only as a motto but as an experienced corporate feeling. It also became clear that the meetings, impulses and ideas of the trade fair have released new energies and strengthened the sense of initiative of this industry as became apparent in concrete and promising orders. 

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schön, dass Sie heute hier sind.

„Messe ist hier!“ – diese Botschaft zieht sich in diesem Jahr wie ein roter Faden durch unseren Auftritt. Wir setzen dabei bewusst auf die Farbe Gelb – als Symbol für Optimismus, Energie und ein positives Signal in herausfordernden Zeiten. Wir strahlen Zuversicht aus: Die M.O.W. ist mehr als nur eine Möbelmesse. Sie ist – und das sagen wir in diesem Jahr besonders deutlich – ein verlässlicher Treffpunkt, ein Branchennavigator und ein Impulsgeber.

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From September 21 to 25, 2025 the Messezentrum Bad Salzuflen will once again become the meeting point of the European furniture sector. The M.O.W. is the core and the origin of a trade fair and company presentation in East Westphalia-Lippe that is unique in Europe. With its clear profile as a trade fair it stands for a concentrated, compact and efficient platform around the furniture business. Nowhere else will so many suppliers present their products, offering a breadth and depth of their comprehensive range which is especially tailored to the needs of this retail trade.

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Mit M.O.W.-Input erhält die M.O.W. vom 21. bis 25. September 2025 im Messezentrum Bad Salzuflen eine starke Ergänzung: Zwischen Halle 11 und 12 präsentieren führende Branchendienstleister ihre Lösungen für Logistik, IT, KI, Content, Robotik und Spezialservices. Damit wird die M.O.W. 2025 nicht nur zur Bühne für Möbel, sondern auch für die Services, die modernes Handeln und erfolgreiches Verkaufen erst möglich machen. 

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Nur noch wenige Wochen bis zur M.O.W. 2025 im Messezentrum Bad Salzuflen – und die Vorfreude wächst spürbar! Vom 21. bis 25. September trifft sich der Möbelhandel wieder kompakt, fokussiert und praxisnah. In einer herausfordernden Marktlage rückt die M.O.W. einmal mehr in den Mittelpunkt: als Plattform für zukunftsfähige Sortimente, starke Marken und neue Impulse – direkt einsetzbar für Frequenz, Umsatz und eine positive Geschäftsentwicklung im vierten Quartal und darüber hinaus!

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From September 21 to 25, 2025 the M.O.W. at Messezentrum Bad Salzuflen will once again offer clear guidance for the trade – for all living areas, price levels and sales channels. What is new is that now it also provides impulses for living outdoors: “Outdoor Living” is an independent product category with high future potential at the M.O.W. This year more than 20 exhibitors present furniture, accessories and concepts for the second living room. Once again, this shows the furniture sector: The trade fair is here!

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From September 21 to 25, 2025 Messezentrum Bad Salzuflen will again be the hub of the European furniture trade. Around 500 exhibitors from over 40 countries will present everything that counts: from the upholstered furniture range to small pieces of furniture, from self-service offers to strong marketing trends – from mass-produced articles to solutions for surfaces. There is no other fair to bundle this variety in such a concentrated, well-structured and practical way. 

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From September 21 to 25, 2025 the Messezentrum Bad Salzuflen will open all doors, the halls 1 to 23.2 will be completely occupied. The countdown has started for a M.O.W. which as the most important European order event for high-volume furniture business will send a strong message this year in particular: “The Trade Fair is here!” This claim is both a benchmark and a motivation.

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The M.O.W. 2025 is already sending out strong signals in the run-up to the event: from September 21, to 25, 2025 Europe’s most important fair for furniture business is not only stable but will also ensure exhibitor trading up and confident optimistic mood. Many renowned companies take part while stating: the trade fair is here!

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The preparations for the M.O.W. 2025 are in full swing. The Messezentrum Bad Salzuflen will once again be the centre of the European furniture sector from September 21 to 25 – currently with an occupancy level of over 90 percent and rising. The goal is to make once again this year’s event a top-level platform for presentation, exchange and business – with even greater quality, internationality and market relevance.

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