For exhibitors

Your advantages

  • Established specialized/order fair since 1984

  • Unique, strong concept focussed on consumer-orientated products for the European market

  • Trade fair for decision-makers for all assortments & marketing channels from self-service to service-orientated

  • Decision-makers' fair with top-class professional visitors from over 70 nations

  • Visitors from local areas to online

  • International market place with friendly family atmosphere

  • Strict organisation with personal support

  • Year-round use of exhibition stand possible (hall 1-12, 19, 23.1 and 23.2)

  • Attractive price-performance ratio with several equipment styles and possibilities of use

  • Best opportunities also for exhibitors who need small spaces

  • Modern trade fair centre with advantageous infrastructure

  • Furniture cluster Ostwestfalen-Lippe, the leader in Europe

  • Fair and timely cooperation with "Küchen - und Möbelmeile" in East Westphalia.

Unique position M.O.W.

The core of the market for furniture concentrates on the M.O.W. in Messezentrum Bad Salzuflen.


The central presentation focus of M.O.W. is on the service-orientated marketing approach for different furnishing fields. The international offer ranges from living, dining and sleeping via entrance halls to small and individual pieces of furniture as well as bathroom furnishings, etc. The exhibited assortments are offered from lowest prices up to medium prices of the upper level in several styles - from consumer-orientated to design-orientated.


Besides this the M.O.W. is the central order fair for self-service/discount, young living and flat-pack furniture. There is no other trade fair at which business with assortments, special offers and advertising goods for all living areas and at attractive prices is focused in the same efficient way. For many years the M.O.W with its wide range has positioned itself as Europe's platform number European Big Players, specialists, niche providers, and newcomers rank among a solid circle of exhibitors. Over 90% of the suppliers exhibit exclusively at the M.O.W. in Germany.