Forma Ideale is a company specialized in the mass production of panel and upholstered furniture, recognizable in the market for its modern design, functional properties and quality.

The exceptional market position of the company is the result of sincere commitment to professional objectives and respect for market rules.

Forma Ideale was founded in 1995, and today it is associated with excellent organization, vision and leadership which has established modern business standards for the furniture industry in South Eastern Europe.

Forma Ideale nowadays employs around 1,800 people, 562 of whom are employed in the production department. Panel and upholstered furniture is manufactured in halls with total surface area of over 60,000 sqm.

Retail network includes 41 showrooms with 70,000 sqm of exhibition area in 36 cities in Serbia.

Forma Ideale’s export strategy is realized through a worldwide network in 80 countries in 4 continents Europe, Asia, Africa and Latin America.

Forma Ideale offers a simple concept of functional, comfortable and high-quality furniture of modern design, which follows global interior design trends. A wide range of products, exceptional price-quality ratio, constant stock and optimal delivery time are the advantages of the company that provides ideal cooperation at all times and meets all requirements and in every sense stands behind its brand - Forma Ideale.