The new segment at the
M.O.W.
Furniture.Business.Fair.
Registration
M.O.W. –
Furniture.Business.Fair.
Target group
- Exclusively for trade visitors (decion maker(s), purchaser(s)
- Purchasing association and food retailing, residential furniture companies, Young-Living, SB/Discount, E-Commerce & Online trade
Product range
- Living, bedroom, upholstery, dining, kitchen, bath, office, kids & teenagers, small furniture, home accessory
Reach
- More than 500 exhibitors from over 40 countries, including well-established brands
- Trade visitors from more than 66 countries, over 40%
international: GER, NL, B, F, I, CH, A, PL
Service & infrastructure
- 85.000 m² exhibition area
- Free entry for trade visitors
- Wifi, parking area near the halls, Catering in all trade fair restaurants
- M.O.W close to the motorway A2, easy accessibility by train, car and plane, numerous hotels & restaurants nearby
What is olé? Why now?
olé is a new focus of M.O.W. for modern outdoor living. It combines design, function and emotion, bringing the lifestyle and growing trend of “indoor goes outdoor” to the trade fair stage.
Living no longer ends at the garden gate!
Gardens, terraces and balconies are increasingly seen as an extension of living space. Considering this background, M.O.W. is expanding its trade fair presentation to include the area of outdoor living.
A strong segment with charm
- Outdoor living as a new reality
- Stands for the “joy of living” and emotions
- Combines the smooth transition between indoor and outdoor living as a modern lifestyle with a design-oriented environment
= Nature, Vastness
= Style, design, quality of life
= Experiences, encounters, emotions
From 2026
Trade fair integration
- Placement as a curated segment in halls 20-23
- Visual and smooth transition into the interior area design with olé storytelling
Target group and brand fit
- European manufacturers with short delivery routes
- Focus on sustainability, innovation, quality relevance for furniture retailers, specialist retailers, contract furnishers, planning
Outdoor Premiere
2026
2025
Your advantages
- Integration into a strong trade fair environment
- Visibility among top target groups, such as: purchasing associations, large retailers, furniture retailers, garden retailers + DIY stores, online retailers, contract furnishers, architects
- Media-savvy communication
- Format with future prospects
Join now!
Kerstin Treichel
+49 (0) 171-3023584
treichel@mow.de
Registration
The new segment at the
M.O.W.
Furniture.Business.Fair.