The M.O.W. is the central furniture marketplace for the German-speaking and European area. Once a year it presents the furniture trade the complete array of regular suppliers for furniture consumption together with interesting new delivery addresses and exciting newcomers. At the M.O.W. everyone will find what he or she is looking for - furniture for all distribution channels, all price classes and all living areas. Exhibitor and buyers hit the mainstream's right nerve. If anything is possible, it is feasible here. Trends are optimized to meet the consumers' demands. Colours, decors, functions, forms - the exhibition shows what will most probably prevail and become bestselling in the centre of the market.

VISITOR STRUCTURE

M.O.W. address themselves to Europe's purchasing associations, chain stores, specialists, conventional furniture dealers, studios, self-service/discounter, young living houses, mail-order houses, construction and D.I.Y. markets, food and non-food marketing companies and onliners.
 
The M.O.W. offers onliners as well as all residential distribution formats their own exhibition world. With big players, specialists and newcomers, a huge array of new furniture, bestsellers, advertising goods, exciting innovations for sale and frequency on all furniture sales channels as well as with a pleasant atmosphere, human sympathy and much personal service from free parking to free catering. ADMISSION ONLY TO PROFESSIONAL VISITORS.

ALL DISTRIBUTION CHANNELS

The offer: all assortments from conventional to self-service, among these individual pieces of furniture and systems as well as sales-boosting products for brochures, advertising and special offers, dropshipping, own brands and exclusive models.

ALL PRODUCT GROUPS

The range of offers cover all price classes from higher prices to entry-level prices and all product groups such as living, upholstered, dining, sleeping, entrance hall, baby, child and young people, small and individual pieces of furniture as well as specialist ranges - for conventional furnishing but also for young living/flat-pack furniture/self-service and E-commerce.

SERVICE INCLUDED

Above all the visitors appreciate the clear presentation structure, concentrated at one site, the central position and the advantageous transport links as well as the service at zero cost. Entrance, exhibition guide, WLAN, catering, and parking space are free of charge!