With its 85,000 sqm of hall space and over 30 events per year Messezentrum Bad Salzuflen ranks among the most important trade fair locations of Germany.It is situated in the middle of the green hills of Teutoburger Wald and Wiehen in a popular tourist and leisure time area which is also known as "Germany's healing garden". At the same time this areas is the furniture cluster in Europe.

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Besides this, East Westphalia is one of the most efficient German economic areas and belongs to the leading technology sites in Europe. E.g. Bertelsmann, Miele, Phoenix, Dr. Oetker, Schüco, Weidmüller, and Wincor Nixdorf are well-known brands from OWL (East-Westphalia-Lippe).