Furniture professionals among themselves
Compact, social, successful. People from the furniture industry meet on the M.O.W. where they sell and buy furniture for the mainstream and establish business contacts.
M.O.W. - the Trade Fair for Furniture Business
FURNITURE FOR THE CORE OF THE MARKET
All those who market consumer-orientated furniture will look for and find sales-boosting assortments and attractive products for special offers and advertising - for all sales channels from conventional, flat-pack furniture, young living, self-service, and discount to E-commerce: purchasing associations, chains and groups, conventional furniture shops, self-service/discount specialists, mail-order houses, construction markets and D.I.Y., onliners - all those who market furniture in a professional way!
Offer for all living areas
The M.O.W. presents up-to-date bestselling products - deliverable serial quantities - for all living areas: living room furniture, upholstered furniture, dining rooms, tables and chairs, small and individual pieces of furniture, furniture for children and young people, solid wood furniture, bathroom furniture, office furniture, home accessories, kitchen and special assortments.
Service at zero cost
Admission, parking, WLAN and catering in the trade fair restaurants is available at no charge for all professional visitors of the M.O.W.
Our NEW Business Support
News
M.O.W. 2024: M.O.W. Sends A Positive Signal For This Sector!
After five intensive trade fair days the M.O.W. 2024 ended on September 26. The mood in the 17 exhibition halls was good despite the difficult market situation. Contrary to the expectations sampling and direct ordering took place. The product range, the quality of the exhibitors as well as the visitor frequency and professionalism were worthy of a successful anniversary event. The internationality of the trade visitors could once again be increased. Thus – in the 40th year of its existence - the M.O.W. has significantly consolidated its position as Europe’s largest trade fair for furniture consumption.
Arrival
With your own car, by train or by plane - that is how to quickly reach East Westphalia.
Stay
East Westphalia has got a large number of good hotels and restaurants, as well as a wealth of culture and nature.
Europe's Platform for Decision-makers
The B-to-B trade fair for the European furniture industry
Clear, unique concept concentrated on consumer-orientated goods
Aimed at sales-boosting products for the core of the market (assortment, advertising, special offer)
All living areas from sleeping, living, upholstery, dining to entrance hall as well as solid wood, kitchen, bathroom, office, baby/child/young people, small/individual pieces of furniture and specialist ranges
All furniture sales channels from local to online
For specialist trade, buying groups, specialists, self-service markets, discounters, DIY, construction markets, LEH etc.
85,000 sqm of exhibition space in Messezentrum Bad Salzuflen
Highly exclusive exhibitors (approx. 90 % exhibit their products only on the M.O.W. in Germany)
Over 500 exhibitors from more than 40 countries, among them renowned regular exhibitors, international Big Players, specialists, and newcomers
Professional visitors from more than 66 countries, where of the largest number comes from Germany followed by the Netherlands, Belgium, France, Italy, Switzerland, Austria, and Poland (more than 40 % of international guests)
High level of visitors, owners and decision-makers
The halls are classified according to assortments + sales channels
Pleasant working environment with a large scale of services at no charge
Free admission (exclusively professional visitors)
Free refreshments
Free parking directly near the hall
Free of charge trade fair guide
Free WLAN