M.O.W. Spring schedule for 2011
21.05.2010
The schedule has been agreed: next year the M.O.W. will take place from May 8 to May 12, 2011; the MÖBELMEILE will start already on May 7, 2011. All of the organisers of the M.O.W. as well as those of the MÖBELMEILE have definitively agreed this schedule. The second week of May best suits this sector‘s schedule. In March the Asia fairs take place, the Italian exhibitors are engaged in Milan in the 2nd week of April, in Germany they have their Easter holidays until the end of April, in the Netherlands people have their holidays in the first week of May.
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Final report M.O.W. 2010 – In the centre of the market, a hub for consumers
03.05.2010
After a positive development and good results for the industry the M.O.W. finished after 5 days on Thursday, 29/04/2010. “The M.O.W. is the most important fair of the year for us. This has been substantiated also in 2010”, states Mr Volker Loch, managing director of the Kerkhoff Company. The most important decision makers from the purchasing associations and commissions visited this fair. But also the mail-order houses, the building centres and DIY stores, chain stores, as well as large-surface and Internet marketing companies from Germany and abroad. Decisions were made on specials available in the short term, assortments for the important autumn/winter business and preparatory work was carried out for the associations’ selection. Marc Greve, managing director of Polstermöbel vertriebe Polipol/Polinova/Zehdenick/ Megapol, also comes to a positive conclusion and says “We are completely satisfied”. Volker Lux from Brinkmann being a representative of the branded furniture suppliers, and Harald Ploß responsible for the outdoor segment are also happy. Exemplary statements refer to all assortment fields. They all took benefit from the M.O.W. 2010 to set the course for a longer top-selling autumn/winter period as stated by many exhibitors. The positive work atmosphere offered the participating companies much space and time for the optimal presentation of their innovations with a subsequent good volume of orders and handout.
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The trends from the M.O.W. Fair Centres
03.05.2010
Convenience, genuine materials, combination possibility, individuality – these are the greater trends of the consumer class for the coming season.
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