The "Must Visit" Date in Autumn
There are many reasons for visiting the M.O.W.: it's Europe's biggest furniture fair in the second half of the year, it occupies a unique position for the consumer middle market, it offers the entire range of products for all areas of the home, it's held at the right time and it impresses with a unique service package for visitors. So it's easy to see why major decision-makers and purchasing managers from all furniture sales channels visit it.
A visit to the Bad Salzuflen Trade Fair Centre in September 2017 is a must for anyone marketing furniture. Regardless of whether the furniture is sold through dealers, large retail outlets, do-it-yourself markets, discounters, food retailers, mail order companies or over the internet – the M.O.W. offers buyers in all sales channels the right products, from attractively-priced, top-selling goods for product ranges, advertising and special deals. This is what makes the M.O.W. the largest furniture trade fair so unique in Europe in the second half of the year.
Besides the comprehensive range of goods from living, sleeping, eating, cushions/upholstery, the bathroom, the hallway, babies/children/teenagers, the office to small and individual furniture items, the personal and supportive atmosphere at the M.O.W. contributes to its unique position. The M.O.W. is made by people for people and this is very noticeable in every hall at the Bad Salzuflen Trade Fair Centre. Atypical for a trade fair is also the unique services package in which entry, a catalogue, parking, meals and drinks are all free to trade visitors! The same goes for the party on the Tuesday at the fair, which will form a social highlight at the fair again in 2017.
Nobody Gets Past These Exhibitors
Even the exhibitors at the M.O.W. appreciate the uniqueness of their fair. Many furniture industry companies, such as Wiemann, Disselkamp, Staud, Wimmer, Welle, MCA, IMS, Hela, Voss, Wittenbreder, Germania, Pelipal, Puris, Marlin, Schildmeyer, Reality, Elfo, FMD, Finori, ADA, Restyl, Steinpol, Bali, Easysofa, Domo, Sun Garden, 3S, Prima, Maja, Link, Demeyere, Trendteam, Unico and Mäusbacher, have been coming here for years. Other well-known firms will be coming here for the first time in 2017, while others, such as Couture, CS Schmal, Wimex, Ludwik Styl, Ergomotion, Forte, Wojcik, Jockey, Cedam, Wersal, Badenia, Troels, Malie, Revor, Sinkro and Mintjens-Probilex, will be returning.
Over half the exhibitors at the M.O.W. come from outside Germany and international players such as Hammel, Valentini, Planwell, Bodahl, Kuka, Violino, Man Wah, Cotta, Natuzzi, Chateau d’Ax, Sits, Prima, Het Anker, Gala, Flexa, Tenzo, Innovation, Tema and Novy Styl will be there this year. A further increase in the international atmosphere of the fair is also expected with the visitors. "We are proud to be exhibiting our products at the M.O.W. and are looking forward to September," according to the manufacturers and distribution agencies which will be attending in 2017 and who are expecting lively attendance from all over die Europe. "The M.O.W. is a 'must' visit for furniture."
So make a note of it now: M.O.W. 2017, from 17 to 21 September, 85,000 sq. m of exhibition space at the Bad Salzuflen Trade Fair Centre, open from 9.00 am to 6.00 pm on Sunday to Wednesday and from 9.00 am to 4.00 pm on Thursday. Find out how to get there and get parking information at: http://www.mow.de/visitors/visitor-service/journey-details/?L=1
Looking back: At the 2016 M.O.W., 412 exhibitors from 38 countries presented their products on over 80,000 sq. m of exhibition space at the Bad Salzuflen Trade Fair Centre. With buyers and dealers from over 60 countries, almost 35% of visitors at the 2016 M.O.W. came from outside Germany. The M.O.W.'s target customers are all those who market furniture professionally: purchasing associations, chain stores, conventional furniture dealers, studios, self-service operators/discounters, "Young Living" companies, mail order companies, home handyman markets, food and non-food sellers and online sales companies.