M.O.W. is Europe's biggest furniture fair in the second half of every year.
The centre of the market for furniture concentrates at the Bad Salzuflen site. A central display focus of the M.O.W. is the service-orientated marketing approach for the different furnishing sectors. The international offer ranges from living, dining and sleeping to hall furniture and small and individual pieces of furniture as well as bathroom furniture. The exhibited assortments cover various styles from consumer to design-oriented and from the low-price to the upper medium-price sector.
Besides that the M.O.W. is the central order fair for self service/discount, Young Living and flat pack furniture system. There is no other fair where business with affordably priced assortments and promotional items for all living areas is focused in the same way. For many years the M.O.W. with its versatile offer has been positioned as Europe's platform number 1.
European big players, specialists, niche suppliers and new comers belong to the stable exhibitor circle. Many of the suppliers exhibit exclusively at the M.O.W. in Germany.
Those who want to do good business in the order season present themselves at the M.O.W.
- Trade / order fair since 1984
- Decisive fair for all assortments & marketing channels from self service to service-oriented
- Decisive fair with top-class professional visitors from over 50 countries
- Visitor potential based on more than 4,000 groupings/12,000 professional visitors
- Exhibitors from more than 30 countries
- International market place with familiar character
- Streamlined organisation with personal assistance
- All-year utilization of the stands possible (halls 1-12)
- Cost advantages through permanent stands (no repeated assembly & disassembly halls 1-12) and/or equipment and total price (halls 19, 22.1 and 22.2)
- Best opportunities also for exhibitors with small space
- Modern exhibition centre with advantageous infrastructure
- Traffic-facilitating connections to the motorways A2, A30, A33, A44, A7 and to the Hanover & Paderborn Airport
- Furniture cluster Ostwestfalen-Lippe leading in Europe
- Loyal and temporal cooperation with "Küchen- und Möbelmeile"
From September 17 to 21, 2017