Spring schedule
M.O.W. and MÖBELMEILE mutually decide on the fair schedule 2011
The schedule has been agreed: next year the M.O.W. will take place from May 8 to May 12, 2011; the MÖBELMEILE will start already on May 7, 2011. M.O.W.’s director Mr Bernd Schäfermeier is content with this agreement, “All the arguments in favour of spring are still valid”. Helmut Kempkensteffen: “In principle our customers accepted the spring schedule this year very well. We should allow all participants, not only the trade but also the industry, to get used to this new cycle.” The second week of May best suits this sector‘s schedule. In March the Asia fairs take place, the Italian exhibitors are engaged in Milan in the 2nd week of April, in Germany they have their Easter holidays until the end of April, in the Netherlands people have their holidays in the first week of May.
After this the M.O.W. 2011 starts on Sunday, May 8. the MÖBELMEILE traditionally starts one day before, i.e. on Saturday, May 7. Subsequently the association fairs take place before the start of the summer. „With all our engagement we of course rely on support from the trade and the purchasing associations in 2011, too,” the organiser points out. “The M.O.W. and the MÖBELMEILE are the furniture fairs for consumer business in spring. We will undeniably prove this also in 2011. This is why we are looking forward to May 2011 already now.
M.O.W. 2010
Around 100 new exhibitors at the M.O.W. 2010
Regarding all fields the M.O.W. 2010 will be frequented not only by well-known companies and big players but also by many interesting new exhibitors of whom some are possibly even not known to many a purchasing association. The M.O.W. 2010 counts a total of more than 100 new exhibitors on an extended exhibition space with changed usage, beside others through joint stands. In the MESSEZENTRUM BAD SALZUFLEN new exhibitors such as Collection C, Homes and Munari (Italy), Corti and Carlos Alfredo (Portugal) as well as Lefevre, Neo Cocoon and Eronda (Belgium) enrich the high-quality design-orientated consumer segment.
In the POLSTERFORUM BAD SALZUFLEN professional visitors meet new exhibitors for fields from self-service to conventional – such as Comfort Collection, Breckle, Novecento, Stylution, Easysofa, Soflex, Meubi Trend, H.V.S., Cedar, Restyl, Domosofa, Lech Pol, Sun Garden, Magma, DFM, and Winzer. In the MESSEPARK BARNTRUP the buyers may also be curious about interesting new exhibitors such as Klose, Fenabel, Bofor – as the first exhibitor from Africa -, Parisot, ITC, Incap, Tecnos, The Wall, and Honson. Furthermore the M.O.W. 2010 will welcome new bathroom furniture manufacturers, Child+Young People specialists as well as different manufacturers from the self-service and solid wood sector.
M.O.W. 2010
80% of the M.O.W. exhibitors do not exhibit in Cologne
Many important market partners use the M.O.W. as their only German fair platform. More than 80 % of the M.O.W. exhibitors do not exhibit at the International Furniture Fair in Cologne. Many of them are exhibiting solely at the M.O.W. in East Westphalia. Exclusively in the MESSEZENTRUM BAD SALZUFLEN professional buyers will meet, beside others, the following companies: Bienenmühle, Voss, Leinkenjost, Domina, MD-House, Gradel, Eronda, Lefevre, Mobilbracco, Helderr, Felke, MK, Schösswender, Mobö, Sagemüller, Vogl, Hometrend, LC, Standard, Resistub, Wackenhut, Maintal, Gomab, Neococoon, Belgochrom, Dico, Staud, Panthel, Munari, Forestdream, Homes, La Bottega, Collection C, Forestdream, Elro, BP, Steinheimer, Passione, Wimmer, and Edelholz.
Beside others, the following companies will be represented exclusively in the POLSTERFORUM BAD SALZUFLEN in 2010: Oelsa, ADA, Dietsch, Oschmann, Istikbal, WBN, EMP, Time Connection, Sass, Posa, Duo Collection, Benformato, Bomis, Lohrmeier, and Laukötter, Bardi, Polmex, BMT, Verholt, and Wima.
M.O.W. Messepark Barntrup
Themes , themes , themes
On the occasion of the M.O.W. 2010 from April 25 to 29 the exhibitors will present products and ideas on 50,000 sqm at the Barntrup site for the core of the European furniture market. For many decades M.O.W. MESSEPARK BARNTRUP has been Europe’s platform no. 1 for flat pack furniture systems, young living, self-service/discount and special assortments. Because of the increasing concentration on strategically important subjects this fair platform is becoming more and more important for the conventional market. Central exhibition themes from bathroom to office emphasize the exhibitors’ strengths – and the competence of this event. In MESSEPARK BARNTRUP professional buyers will find the products that are important for their business: Assortments and quickly rotating specials, new trends and surprising innovations as well as versatile contacts.
M.O.W. Messezentrum Bad Salzuflen
Market overview & assortment decision
M.O.W. MESSEZENTRUM BAD SALZUFLEN is the home of the conventional furnishing world. From April 25 to 29, on the occasion of the M.O.W. 2010, exhibitors will present their products and ideas for the core of the European furniture market at this site on 70,000 sqm. The service in Bad Salzuflen is offered based on main focuses: Hall 1-4 bedrooms & living rooms. Hall 5-6 living rooms and dining rooms.Hall 10-11 living rooms & entrance halls. The M.O.W. 2010 range will present many exciting new developments and innovations. In particular, the numerous entrance hall specialists promise a competent performance show for your market segment. The visitors may be eager for new furniture, out of the ordinary finishes, intelligent functions, pleasing proposals for combinations, and appealing presentation concepts.
M.O.W. Messepark Barntrup
New trends for the bathroom
The modern bathroom is more than just a wet cell. It is a place of serenity, for relaxing and feeling at ease. As private spas the new bathrooms offer the complete beauty and relaxation range between the bed and the bathtub. This has consequences for furnishing. The M.O.W. from April 25th to 29th does not only create a competent platform in MESSEPARK BARNTRUP, but with this year’s exhibitors it also will put the right and decisive market partners on the ‘fair stage’.
The exhibitor list of the bathroom focus in hall 1 of Messepark Barntrup reads like the Who’s Who of the market: Specialists such as Pelipal, Puris Bad mit Esprit Home, Zoll, Schildmeyer, Lanzet, Fackelmann, Held, Wenko, Tenrit, Deftrans, Coram, Falegnameria, Primabad, Thebalux, Kesper, and Haceka are present on the site. Furthermore companies such as Elberg, Posseik, Steens, Forte, Demeyere, and Germania who offer in their range, beside others, bathroom furniture. Also present are companies such as Kristall-Form, Baron, Fetim, Pekodom, GSH, Artra, and Decor Rugs for special assortments & useful bathroom articles.
M.O.W. Polsterforum
The platform for consumer business
National and international seating furniture specialists who represent the core of the market have found their stage at the M.O.W. in the POLSTERFORUM Bad Salzuflen. On the occasion of the M.O.W. 2010 the goods will be presented on an area of 35,000 sqm; this is the strongest formation on the decisive dates in spring with top-class exhibitors and visitors from all over Europe. The offers in the M.O.W. POLSTERFORUM range from individual armchairs to upholstered furniture landscapes, from self-service/discount and young living to conventional goods, from the small contractor for market niches to big players. In 2010 the following companies will be represented exclusively at the M.O.W.: Oelsa, ADA, Dietsch, Oschmann, Istikbal,WBN, EMP, Bardi, Polmex, BMP, Verholt, and Wima. Furthermore exhibitors from Cologne will show their goods also in the M.O.W. POLSTERFORUM, e.g. the Steinhoff Group, Polipol/Polivona/Zehdenick/Megapol, or international contractors such as Calia or HTL. As new exhibitors the M.O.W. will welcome, beside others, the upholstered furniture specialists Comfort Collection, Soflex, Novecento, Stylution, Easysofa, and Winzer, whereas the latter has decided to exhibit not only in Upper Franconia this year, but to also show his goods in Eastern Westphalia.
M.O.W. Date:
M.O.W. 2010 from April 25 to 29
The decision regarding the dates for the next M.O.W. has been made. After intensive discussions and exhaustive collection of facts Mr Bernd Schäfermeier, the director of the M.O.W. fair, together with the partners of this sector has set the following schedule: The M.O.W. 2010 will take place from April 25 to 29. This means, after the furniture fairs in Asia, after Easter after the Salone of Milan and before the May holidays in the Netherlands.
All the parties concerned have realised that it is impossible to agree an “optimal schedule” which is suitable for all and for everyone. Mr Bernd Schäfermeier states, “Based on the given general framework we have nevertheless achieved optimal conditions for our customers, exhibitors and visitors with the April schedule.” Also the purchasing associations consider the end of April/beginning of May as the suitable time for the M.O.W. bearing in mind the current basic conditions. This allows sufficient time to plan the subsequent association fairs before the summer holidays. The fact that the »Möbelmeile«, the »Hausmesse Süd« and probably also »Oberfranken« will follow our schedule shows the close cohesion between the industry, trade and organisers,” says Bernd Schäfermeier.
M.O.W. 2009
Good results
Final balancing is always made at the end. The total of that fair showed a good result! After five days the M.O.W. 2009 finished successfully. After the sluggish start on Sunday many exhibitors left the East Westphalian fair halls with well filled order bags on Thursday 07/05/2009. Due to May 1st in Germany and other bank holidays in the Netherlands some of the trade visitors used the time for a short break. The total number of visitors had slightly diminished as some individual customers did not participate. However, the decisive important buyers could be welcomed in the M.O.W. fair centres. Until Thursday evening they all worked intensively and placed orders not only for summer items but also regarding the assortments for autumn. This showed that it had been right to advance the M.O.W. scheduling to Spring.
M.O.W. 2009: Frühlingsfrischer Start
M.O.W. 2009: Frühlingsfrischer Start
Bei optimistischer Stimmung geht am heutigen Sonntag, den 3. Mai, die M.O.W. 2009 in Bad Salzuflen und Barntrup an den Start. Rund 500 Aussteller aus 27 Nationen zeigen bis Donnerstag, den 7. Mai, auf insgesamt 150.000 qm die Innovationen und Neuheiten für die Mitte des Möbelmarktes. 62% der teilnehmenden Unternehmen stammen aus dem Inland, 38% aus dem Ausland. Gezeigt werden alle Facetten des Einrichtens von Wohnen, Speisen, Schlafen, Massivholz, Diele, Bad, Büro bis hin zu Klein- und Einzelmöbeln. Jeweils getrennt nach Vertriebswegen – Mitnahme, Junges Wohnen, Discount/SB und Fachsortimente im Messepark Barntrup; Serviceorientiertes Einrichten im Messezentrum Bad Salzuflen und Polstermöbel im Polsterforum Bad Salzuflen.
Die Aussteller versprechen sich positive Impulse fürs laufende Geschäft. Die Möbel-Branche startete bisher gut ins Jahr. Bis Ende März lagen die Ergebnisse in Handel und Industrie sogar über Vorjahr.
Den Fach-Einkäufern werden in diesen Mai-Tagen abwechslungsreiche, innovative und individuelle Neuheiten zur Disposition geboten. Der Ideenreichtum reicht von der Hochglanz-Kücheninsel mit Bootsunterbau bis zum pinkfarbenen Barocksessel. Welche Möbel-Trends der Endkunde zum Herbst in den Möbelhäusern wieder findet, entscheidet sich in den kommenden Tagen.
Alle wichtigen Einkaufsverbände, Fachhandel, Wohnkaufhäuser, Filialunternehmen, Versender und Baumärkte sowie Entscheider aus neuen Vertriebswegen wie Spezialvermarkter, Lebensmitteldiscounter und Internetanbieter werden in Ostwestfalen erwartet.
M.O.W. 2009
Why you should visit the M.O.W. in May 2009
The M.O.W. proves assertiveness: For 25 years it has been the decisive platform for the core of the market at one of Germany’s 10 most important fair sites at the right time from the market strategic point of view: May 3 – 7, 2009
Those who want to generate turnover with up-to-date goods place their orders at the M.O.W.: in May!
+ The goods for the decisive autumn/winter business must be ordered in spring
+ Optimised assortment and development cycle
+ Orientated to the end customer’s buying behaviour
+ In autumn it is more important to be present in your company than at fairs.
Those who want to get a global market overview will visit the M.O.W. in May!
+ Consistent performance show
+ Presentation of offers based on assortments and distribution channels
+ Overview regarding all merchandise groups
+ Surface concepts & marketing ideas
Those who want to meet exhibitors who are relevant for the market will meet many of these manufacturers only at the M.O.W.: in May!
+ German and European market leaders
+ Firmly established big companies and newcomers
+ Many companies exhibit at no other fair in Germany
+ High-echelon offers for companies from the core of the market
Those who want to avail themselves of competitive advantages need the M.O.W.: in May!
+ Special offers and advertising items for more frequency and turnover
+ Necessary market overview for assortment-related decisions
+ Information, innovation and inspiration for your own business
+ Service free of charge (entrance fee, catalogue, parking area, and catering service free of charge for all visitors)
